This post is in partnership with Hiya. I only endorse products I believe in and use myself. 

Most kids' vitamins are gummies: full of sugar, stick to teeth, and feel more like candy than nutrition. But between picky eating and never-ending sick seasons, their nutritional gaps have to be covered.

I need something that they want to take, but without the gummy junk… and I found it. For my superhero obsessed kids, Hiya's new Marvel's Avengers bottle made the daily vitamin routine finally stick.

Why I trust Hiya

Hiya was created by two dads who couldn't find a kids vitamin they felt good about. The one they made? It has no sugar, no gummy junk, no artificial anything. Just clean nutrition made specifically for kids.

Here's what sets Hiya apart from other popular brands.

What’s special about this Marvel collab

We’re deep in a superhero phase in my house, so when I saw the Avengers bottle, I knew it was worth trying. 

Inside the box: a refillable glass bottle, Avengers stickers with all their favorite heroes, and Marvel activity sheets.

My two-year-old was so excited to see Thor and Hulk. Decorating the bottle together made it his, and now he reminds me he needs his vitamin every morning. My two-year-old used every single sticker and spotted Spider-Man right away. They both call them their “super vitamins” now, and I am not correcting them.

The verdict: my little superheroes are obsessed with Hiya

As a busy mom of three, I have enough to manage. The last thing I need is a morning fight over vitamins. Step aside, Captain America, Hiya is the real superhero in our house. No battles, no bribes, just kids who ask for their vitamin every morning.

✅ 15+ essential vitamins and minerals with 12 organic fruits and veggies

✅ Zero added sugar

✅ No artificial preservatives, gummy junk, gluten, GMOs, dairy, or nuts

✅ Third-party tested for heavy metals and contaminants

✅ Clean Label Project Certified for purity and safety

✅ Fruity, kid-approved taste 

✅ Special-edition Avengers bottle with stickers kids can make their own

Get 50% off your first subscription order with code NMM50

Author

Barbara Mighdoll

I live in San Francisco with my husband, Jason, toddler, Caden, one year old baby, Willow, and Bernese Mountain Dog, Bear. I previously held multiple VP of Marketing roles at tech startups before deciding to take the leap to build New Modern Mom full time in an effort to find fulfillment and flexibility in my life. I also was a fitness instructor in an earlier life. I created this space to curate the best products and real advice on pregnancy, motherhood, cooking, travel and more to make doing it all for ambitious moms like me a whole lot easier.

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