This post is in partnership with Bobbie. We only endorse products we use with our families.
When I had Caden, I ended up combo feeding after struggling with my milk supply. By the time he was 8 months old, we fully transitioned to formula. So when my daughter was born, I already knew there was a good chance we’d supplement again.
I wanted a formula made with high-quality ingredients that was as close to breast milk as possible. But three years ago, the options felt pretty limited. Thankfully, that’s changed.
Today, organic whole milk formulas are available that are naturally closer to breast milk. That’s what led me to take a deeper look at U.S. made Bobbie Organic Whole Milk Formula and European-made Kendamil Organic Formula, to see how they really compare.
The difference in U.S vs. European formula standards
European formulas have a reputation for stricter ingredient standards and strong nutrition guidelines, and they quickly became known as the “gold standard.” But the market has changed over the last couple of years, and some US companies have stepped up to formulate their products to meet European standards.
Criteria #1: Nutrition
Since breast milk and/or formula provides the majority of a baby’s nutrition during their first year, the nutritional quality of the formula is extremely important. I especially value brands that go beyond basic nutrition by including added ingredients like brain-supporting nutrients such as DHA, choline, and MFGM (milk fat globule membrane) to help support healthy development during this critical stage.
Bobbie Organic Whole Milk
- Milk type: Organic whole milk from grass-fed cows
- Whey:casein ratio: 60:40 (modeled after breast milk) for easy digestion
- Free from: GMOs, palm oil, corn syrup, gluten, maltodextrin, soy allergens
- Brain-supporting nutrients: DHA, choline, and MFGM
Kendamil Organic Cow Formula
- Milk type: Organic whole milk from grass-fed cows
- Whey:casein ratio: 60:40
- Free from: GMOs, palm oil, corn syrup, soy, maltodextrin
- Brain-supporting nutrients: DHA, ARA, MFGM
Nutrition winner: Tied
Criteria # 2: Ingredient quality and safety
All infant formulas sold in the U.S. are required to meet established safety standards, but I prioritize brands that go beyond these minimum requirements by obtaining organic certifications (both U.S. and EU) and adhering to additional safety and manufacturing regulations to ensure higher quality and peace of mind.
Bobbie Organic Whole Milk
- Third-party tested?: Yes
- Farming practices: Grass-fed cows who were raised outdoors, with year-round access to pasture for grazing
- Certifications: USDA Organic, EU Organic, Clean Label Project Purity Award, Clean Label Project Pesticide Free Certification, 2026 Consumer Reports Top Choice Formula
- Traceability: You can trace your formula using Bobbie’s Transparency Tracker, to find out information on when it was made, expiration date, safety tests it passes, and more
- Manufacturing: Made in Bobbie’s own facility in Ohio with over 2,000 quality checks per batch
Kendamil Organic Cow Formula
- Third-party tested?: Yes
- Farming practices: Grass-fed cows on European farms
- Certifications: USDA Organic, EU Organic, Clean Label Project Purity Award
- Traceability: N/A
- Manufacturing: Made in Europe
- Current Recall: As of February 22, 2026, the Canadian Food Inspection Agency (CFIA) announced a recall for certain batches of Kendamil sold at Costco Canada and online
Ingredient quality and safety winner: Bobbie Organic Whole Milk
Criteria # 3: Convenience
Bobbie Organic Whole Milk
- Available for one-time or subscription purchase online hibobbie.com
- Available in-store and online at Target and Whole Foods
Kendamil Organic Cow Formula
- Available for purchase online and in-store at various retailers including Target, Walmart, and other local retailers
Convenience winner: Bobbie Organic Whole Milk
Criteria #4: Cost and subscription benefits
Bobbie Organic Whole Milk
- One time purchase: $28/14.1 oz can [$1.99/oz]
- 2-can starter bundle (14.1 oz each): $28 + free shipping [$0.99/oz]
- Subscription benefits:
- 10% off each recurring monthly orders
- Update or cancel anytime
- Access to expert support
- Earn loyalty points + access to exclusive perks
- Bobbie Promise—a guarantee that reserves a full year’s supply of formula at a locked-in price, no matter how costs change
- Access free, expert-led support in The Feeding Room—on-demand videos, live Q&As, lactation consults, and more.
- Resource library of expert-led articles and topical videos on feeding and more
- Email, text, and phone call support
- Purchases support Bobbie for Change, Bobbie’s social impact and policy arm that drives mission-led advocacy, giveback, and community-focused initiatives, like paid parental leave and safer birth support
Kendamil Organic Cow Formula
- $39.99/28.2 oz can [1.42/oz]
- No subscription exists
Cost and benefits winner: Bobbie Organic Whole Milk
Bobbie Organic Whole Milk Formula is my pick!
When it comes to organic whole milk infant formulas, Bobbie stands out as the best option. The ingredients are high quality, the nutrition is thoughtfully balanced, and it’s a brand I feel really good about recommending. For parents who want an organic option that checks all the boxes without overcomplicating things, this is the one I’d point you to every time.
✅ USDA Organic and EU Organic whole milk from grass-fed cows
✅ Whey-to-casein ratio modeled after mature breast milk
✅ Supports brain development with DHA, choline, and MFGM
✅ Third-party tested + Clean Label Project Purity Award
✅ High-quality manufacturing practices, ingredients, and safety protocols
✅ Easy to purchase through subscription on in-store
✅ Access to expert-led feeding support experts
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