This post is in partnership with Bobbie. We only endorse products we use with our families.

When I had Caden, I ended up combo feeding after struggling with my milk supply. By the time he was 8 months old, we fully transitioned to formula. So when my daughter was born, I already knew there was a good chance we’d supplement again.

I wanted a formula made with high-quality ingredients that was modeled after breast milk. But three years ago, the options felt pretty limited. Thankfully, that’s changed. 

Today, organic whole milk formulas are available that are naturally closer to breast milk in terms of fat composition. That’s what led me to take a deeper look at U.S.-made Bobbie Organic Whole Milk Formula and European-made Kendamil Organic Formula, to see how they really compare.

The difference in U.S vs. European formula standards

European formulas have a reputation for stricter ingredient standards and strong nutrition guidelines, and they quickly became known as the “gold standard.” But the market has changed over the last couple of years, and some US companies have stepped up to formulate their products to meet most European standards. 

Criteria #1: Nutrition

Since breast milk and/or formula is a baby’s primary source of complete nutrition during their first year, the nutritional quality of the formula is extremely important. I especially value brands that go beyond basic nutrition with brain-supporting nutrients such as DHAand MFGM (milk fat globule membrane from whole milk) to help support healthy development during this critical stage.

Bobbie Organic Whole Milk Infant Formula¹

• Milk type: Organic whole milk from grass-fed cows
• Whey-to-casein ratio: 60:40 (modeled after mature breast milk) for easy digestion
• Contains no: GMOs, palm oil, corn syrup, gluten, maltodextrin, soy allergens
• Brain-supporting nutrients: DHA, choline, and naturally-occurring MFGM from whole milk

Kendamil Organic Cow Infant Formula²

• Milk type: Organic whole milk from grass-fed cows 
• Whey-to-casein ratio: 60:40
• Contains no: GMOs, palm oil, corn syrup, soy, maltodextrin 
• Brain-supporting nutrients: DHA, MFGM, HMOs

Nutrition winner: Tied

Criteria # 2: Ingredient quality and safety 

All infant formulas sold in the U.S. are required to meet established safety standards, but I prioritize brands that go beyond these minimum requirements by obtaining additional certifications and adhering to additional safety and manufacturing regulations to ensure higher quality and peace of mind.

Bobbie Organic Whole Milk Infant Formula³

• Third-party tested?: Yes
• Farming practices: Whole milk from grass-fed cows who were raised outdoors, with year-round access to pasture for grazing
• Certifications: USDA Organic, EU Organic, Clean Label Project Purity Award, Clean Label Project Pesticide Free Certification, 2026 Consumer Reports Top Choice Formula
• Traceability: You can trace your formula using Bobbie’s Transparency Tracker, to find out information on when it was made, expiration date, safety tests it passes, and more
• Manufacturing: Made in Bobbie’s own facility in Ohio with over 2,000 safety and quality checks per batch
  

Kendamil Organic Cow Infant Formula⁴

• Third-party tested?: Yes
• Farming practices: Grass-fed cows on UK farms
• Certifications: USDA Organic, EU Organic, Clean Label Project Purity Award, Clean Label Project Pesticide Free Certification
• Traceability: Not provided
• Manufacturing: Made in Europe and imported for U.S. consumers

Ingredient quality and safety winner: Bobbie Organic Whole Milk formula

Criteria # 3: Convenience

Bobbie Organic Whole Milk Infant Formula⁵

• Available for one-time or subscription purchase (with 10% discount and free shipping!) online hibobbie.com
• Available in-store and online at Target and Whole Foods

Kendamil Organic Cow Formula⁶

• Available for purchase in-store at various retailers including Target, Walmart, Kroger and others, plus online retail availability in some cases 

Convenience winner: Bobbie Organic Whole Milk Formula

Criteria #4: Cost and subscription benefits  

Bobbie Organic Whole Milk⁷

• Pricing (14.1 oz cans):
  • Starter bundle (first order only): 2 cans for $28 + free shipping [$0.99/oz]
  • One-time purchase: $28 per can [$1.99/oz]
• Subscription (4-can bundle): $100.80 [$1.79/oz]
• Subscription benefits:
  • 10% off each monthly order
  • Update or cancel anytime
  • Access to expert support
  • Earn loyalty points + access to exclusive perks 
  • Bobbie Promise—a guarantee that reserves a full year’s supply of formula at a locked-in price, no matter how costs change
• Access free, expert-led support in The Feeding Room—on-demand videos, live Q&As, lactation consults, and more
• Email, text, and phone call support
• Purchases support Bobbie for Change, Bobbie’s social impact and policy arm that drives mission-led advocacy, giveback, and community-focused initiatives, like paid parental leave and safer birth support

Kendamil Organic Cow Infant Formula⁸

• $39.99/28.2 oz can [$1.42/oz]
• Subscription: As of August 2026, Kendamil does not offer purchase or subscription options on us.kendamil.com, which instead directs shoppers to buy in store 
• Customer support available 24/7 via WhatsApp

Cost and benefits winner: Bobbie Organic Whole Milk formula

Kendamil costs less per ounce, but Bobbie locks in a full year's supply with inflation-proof pricing for subscription customers, plus subscription flexibility and feeding support that Kendamil doesn't offer.

Bobbie Organic Whole Milk Formula is my pick!

When it comes to organic whole milk infant formulas, Bobbie stands out as the best option. The ingredients are high quality, the nutrition is thoughtfully balanced, and it’s a brand I feel really good about recommending. For parents who want an organic option that checks all the boxes without overcomplicating things, this is the one I’d point you to every time.

✅ USDA Organic and EU Organic formula made with grass-fed whole milk

✅ Whey-to-casein ratio modeled after mature breast milk 

✅ Supports brain development with DHA, choline, and naturally-occurring MFGM from milk fat 

✅ Third-party tested + Clean Label Project Purity Award winning

✅ High-quality manufacturing practices, ingredients, and safety protocols 

✅ Easy to purchase through subscription on in-store 

✅ Access to expert-led feeding support experts

¹ https://www.hibobbie.com/products/organic-whole-milk-infant-formula (information obtained as of August 11, 2026 on hibobbie.com)

² https://us.kendamil.com/products/organic-first-infant-milk (information obtained as of August 11, 2026 on us.kendamil.com)

³https://www.businesswire.com/news/home/20260304650929/en/Bobbies-Full-Suite-of-Infant-Formulas-Named-Top-Choice-by-Consumer-Reports-for-Heavy-Metal-Safety-All-Four-Formulas-Test-Non-Detect-or-Low-Across-Lead-Arsenic-BPA-and-More (information obtained as of August 11, 2026 on businesswire.com)

⁴ https://us.kendamil.com/products/organic-first-infant-milk (information obtained as of August 11, 2026 on us.kendamil.com)

⁵https://www.hibobbie.com/ (information obtained as of August 11, 2026 on hibobbie.com)

⁶ https://us.kendamil.com/pages/store-locator (information obtained as of August 11, 2026 on us.kendamil.com)

⁷ https://www.hibobbie.com/products/organic-whole-milk-infant-formula (information obtained as of August 11, 2026 on hibobbie.com)

⁸ https://us.kendamil.com/products/organic-first-infant-milk (information obtained as of August 11, 2026 on us.kendamil.com)

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