We all know the “open tab” syndrome or the mental exhaustion that comes not from our actual jobs, but from the endless logistics of running a household. It’s the school forms, the home maintenance, and the constant coordination that stays on your mind even when you're trying to focus on work. It’s a level of “invisible labor” that most founders and working moms just accept as part of the territory.
Recently, I decided to see if I could finally hand over the mental load to someone else. I wasn't looking for a traditional virtual assistant to handle my inbox, or a corporate-style executive assistant for my business, instead I wanted someone to manage my life. That’s when I started working with Faye. Rather than just a task-based app, Faye pairs you with a dedicated Advisor who acts as a true thinking partner for your family's needs.
The results were a shift from “doing it all” to actually having a second brain in my corner. If you’re considering bringing on some real-life support this year, here is my honest experience with Faye and how it works, where it helped me most, and what to expect from the process
TLDR: Faye isn’t just about getting tasks done. It’s about support, continuity, and having someone who truly learns your life.
1. Task Scope & Execution
Faye: Feels like hiring a smart, high-EQ personal assistant
This is hands-on, human, nuanced support. From day one, I was matched with a dedicated Family Advisor. They aim to match you with someone in or near your region, which helps with things like restaurant recs, local kids’ activities, and even childcare backup.
She very much owned that “I’m here to help you” mentality. She remembered things I didn’t even expect her to keep track of. One week she texted:
“I see some fun spirit days coming up on the calendar for Willow! Does she have everything she needs for those days?”
That level of thoughtfulness, the kind that’s proactive, not reactive, is what made the difference.
Real Faye tasks I submitted:
- Researched and signed up my daughter for dance lessons
- Planned my birthday dinner: found the venue, booked it, handled menu selections
- Researched and booked a kids’ birthday party venue
- Uploaded and organized destination research in Wanderlog for upcoming travel
- Planned a weekend of kid-friendly activities in a new city
- Found and booked Pilates classes while we were out of town
- Paid outstanding medical bills on my behalf
- Helped with data entry in Sheets for my business
- Listed a pair of shoes on Poshmark—including account setup, pricing, listing, and comment management
What stood out: This wasn’t just about efficiency. It was about connection, personalization and continuity. She knew my preferences and was often one step ahead of me.
2. Ease of Use
Faye: Feels like texting your COO
You kick off with a 1:1 onboarding call with your Faye Advisor (this does count against your time). You communicate directly with your Family Advisor by text, voice note, email, phone or Faye’s app (both desktop or mobile).
Over time, your advisor learns what you like and how you think. You spend less and less time giving instructions.
⚠️ You do need to watch your hours.
I’ve found myself wondering if a 3-email back-and-forth was worth the 30 minutes it logged. That mental math can create a bit of hesitation, especially on smaller plans
3. Privacy & Customization
Faye: Feels like a family office
- Your advisor is background-checked and U.S.-based
- You build a secure Family Hub with allergies, sizes, travel preferences, service vendors, etc.
- Sensitive info (passports, SSNs, garage codes) is stored in a hidden “vault”
- The customization comes from continuity. The longer you work together, the more she can do without re-confirming details
This is real trust-building. The kind where you can say, “Can you just handle this?” and know it’ll be handled well.
4. Cost
With Faye, you’re billed based on how long each task takes. Those proactive reminders and syncs to check-in count against your hours. The longer your list or the more complex the ask, the faster those hours disappear.
Faye’s magic kicks in at the 8+ hour tier. Anything below that, and you may find yourself second-guessing whether to “spend” time on a task.
Is Faye right for you?
Faye isn’t just about getting tasks done — it’s about having a real human who learns your routines, preferences, and family quirks. For nuanced, thoughtful support that frees up mental space, Faye shines. Start small, build trust, and let someone else carry part of the mental load.
Try Faye: Use code NMM50 for $50 off your first month
Looking for something a little different? Try Duckbill
This fall, I also had the opportunity to test out Duckbill, a similar concierge AI assistant. Read how it compares to Faye here.
Other ways to lighten the mental load as a working mom:
If you’re looking for more ways to streamline your day-to-day, here are a few other resources I’ve put together to help reclaim your time and energy:
- Have You Considered Hiring a House Manager?
- Podcast Episode: How to Hire a House Manager
- Podcast Episode: What to Outsource to Reclaim Your Time
- 15 Quick and Easy Life Hacks for Busy Parents
- Podcast Episode: ChatGPT 101 for Busy Moms
- 10 Tips on Mom Work Life Balance
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