When someone describes themself as an influencer, they’re typically met with one of two very different reactions. Either an exaggerated eye roll or genuine enthusiasm. A lot of people tend to think influencers, better known as content creators nowadays, don’t have real jobs. But that couldn’t be farther from the truth. These content creators spend hours daily curating inspiration, advice, entertainment and personal stories for their communities. And many of them have thriving businesses behind what you see on Instagram.
As the number of influencers continues to increase each year, more and more moms are turning to social media to find parenting advice and to connect with likeminded people. For many moms, myself included, influencers have become valuable resources for parenthood and life in general.
It’s no wonder, given that mom influencers can offer advice on various parenting styles and insight into different stages of motherhood. But as the number of “mommy influencers” continues to increase each year, it’s getting harder to find the ones offering real sound advice.
So I created a round-up of mom influencers I love to keep up with who create authentic, valuable, and relatable content that makes them worth following.
12 Mom Influencers to Follow
If you need a mom friend for fashion tips: @ashleykane
You know how some people manage to look totally on point, no matter what they’re wearing? Those people who can throw on a number of seemingly random pieces and create an outfit that would take you hours to put together? Ashley Kane Harper is one of those people. And her followers love her for it.
Ashley’s Instagram feed is an accurate visual representation of chic, effortless style. With each post, she inspires her followers, showing that becoming a mom doesn’t have to mean saying goodbye to good style. If anything, Ashley makes you believe in your ability to integrate your love of fashion, as well as enviable home decor, with the chaos of motherhood.
If you need a mom friend who travels the world: @Whereisbriggs
Although the real star is her son Briggs, Jess Darrington’s Instagram is one to follow if you love to travel, especially with your kids in tow. From family vacation ideas to travel tips and tricks, the Where Is Briggs Instagram is loaded with insightful content for globetrotting mamas.
Considering she took her son on more than 65 flights before he even turned two, you can expect plenty of valuable info and advice on traveling with kids.
If you need a mom friend to give you honest POVs: @Cameronoaksrogers
Cameron Oaks Rogers, aka Freckled Foodie, is a mom blogger who provides a unique perspective on motherhood and mental health through personal stories shared on her Instagram and blog. Now that she’s expecting again, her latest content includes valuable advice for second-time moms.
Cameron doesn’t shy away from real-life situations as a young mom. Her Instagram is definitely one to follow for honest POVs from a mom who’s been there.
If you need a mom friend to have fun with: @everydaypursuits
Ashley Torres, the glowing face of Everyday Pursuits, is a mom influencer who feels more like a friend you’ve known for years. Her Instagram feed reads like an interactive picture book covering a variety of topics, including picturesque travel destinations, enviable fashion, and relatable insight into the life of an easygoing mom with a great sense of humor.
You can also follow her family account @everydaypursuitsfam.
Are you stuck in a recipe rut? Have your kids turned mealtimes into frustrating battles? If so, you’re going to want to follow Sari Diskin.
In between snapshots of her life as a wife and mom, Sari, the mom influencer and blogger behind Eat Well With Sari, shares delectable dishes that even the pickiest eaters and busiest moms can get on board with. Fair warning: Scrolling through her Instagram feed tends to result in excessive mouth-watering.
If you need a mom friend to entertain your children: @stayathomeactivitymom
With more than a half-million followers, Brittany Bacharach is one of the top mom influencers to follow. With three kids and a background in teaching, Brittany uses her personal and professional experience to create simple and fun activities for kids.
In addition to her popular social media accounts, Brittany runs the popular website Stay At Home Activity Mom and offers Monthly Activity Kits as well as a Play At Home Preschool Program. Seriously, what can’t this mama do?!
If you’re looking for new ways to entertain your kids, Brittany’s account is definitely one to follow. Her ideas are simple, entertaining, and beloved by both parents and kids.
If you need a mom friend to help simplify your life: @newmodernmom
Oh hey… that’s me! And yes, I would love to help you simplify your life! I started New Modern Mom as a resource with curated checklists, product recommendations, self-reflections, and lessons learned to answer all the questions that moms have top of mind. And I don’t take light decisions lightly. Every piece of advice or opinion I share on this platform is backed by research and personal experience.
But New Modern Mom is more than just a publishing platform, it’s a mission to empower mothers striving to find that delicate balance between a rewarding career and cherishing precious moments of motherhood. It’s about living a fulfilled, balanced, present, and beautiful life amidst all the chaos.
I hope that by browsing my Instagram or my blog, you feel more confident and empowered to face and embrace the chaos of motherhood.
If you need a mom friend to help organize your home: @riorganize
Ria shares real, attainable solutions for parents. She’s worth following because she makes even the most overwhelmed, disorganized mom feel seen and heard. She regularly shares organization tips and inspiration that can truly transform your life.
If you need a mom friend to prepare you for postpartum recovery: @dr.maehughes
Being a mom is hard. Being a healthy and fit mom is even harder. And don’t even get me started on how pregnancy and childbirth can wreak havoc on a woman’s body. Wouldn’t you love to have a mom friend who can help you feel strong and confident, no matter what’s going on around you?
Dr. Mae Hughes is a pelvic floor physical therapist specializing in pregnancy movement, diastasis recti and pelvic floor function. She’s a new mama herself. To put it simply, this mom influencer knows what she’s talking about and she’s not afraid to talk about the awkward stuff you are too hesitant to ask your friends.
If you need a mom friend for wellness inspo: @elainerhayes
I got the opportunity to meet Elaine a few years back when we both spoke on a panel about women in business. I was instantly blown away by her warmth, beauty and inspirational advice on movement. This successful entrepreneur runs a local pilates reformer studio and operates my go-to at home fitness app, MNT Online.
If you’re looking for daily reminders of how important movement is, she’s your girl.
If you need a mom friend for parenting advice: @simplyonpurpose
Ralphie is an experienced mama with a degree in Early Childhood Education. She has a passion for teaching. But when she started a family of her own, she struggled to meet the demands of motherhood. Her experience, as well as the lack of resources she hoped to find, inspired her to create Simply On Purpose. She strives to bring joy back into parenting and family life.
If you need a mom friend for real talk on working motherhood: @thecorporatemama
Working moms have an entirely different set of struggles. Having a friend who understands, because she’s a working mom herself, is a wonderful thing. Sarah Jean Steele, The Corporate Mama, is the kind of mom friend you wish you really did have by your side.
Who are some of your favorite mom influencers to follow?
Did you spot one of your favorites in this post? Or is there a mommy influencer I didn’t mention who you think is worth following? Share in the comments below!
For more valuable resources on motherhood, as well as tips and tricks on being the best mama you can be for your kids, read more on the blog.