This post is in partnership with Coterie. I only endorse products I believe in.
Coterie has been my go-to diaper for a while. It checks all the boxes: soft, reliable, and thoughtfully made. But on a recent Whole Foods run (you know the kind where you go in for oat milk and leave with a full cart), I noticed how dramatically cheaper the other two brands in stock were: Honest and Whole Foods 365… which got me wondering, is Coterie really worth the extra cost?
So I grabbed a pack of each to put them to the test. Here’s what I found.
Criteria #1: Absorbency
To test this, I poured warm water on each diaper to see how quickly it soaked in and how dry it stayed after a few minutes.
Coterie
Absorbed liquid instantly and felt dry to the touch within seconds. It has a cushy feel without being bulky, and the surface stayed incredibly dry throughout the test. 5/5
Honest
I was impressed that this one absorbed quickly, but that’s about it. It stayed wet to the touch and got pretty bulky once the liquid was added. It starts out thin, but that doesn’t last long. 3/5
Whole Foods 365
Absorption speed was similar to Honest, but it felt the wettest to the touch of all options, meaning leaks and diaper rash are more likely. 2/5
Absorbency Winner: Coterie
Criteria #2: Safety and Comfort
Coterie
These are the softest diapers I’ve ever touched. Truly. Think cashmere for diapers. Beyond comfort, Coterie is incredibly transparent about what goes into their products. They conduct third-party testing and clearly list ingredients. Their diapers are free from chlorine, parabens, latex, fragrances, lotions, alcohol, and phthalates. 5/5
Honest
These feel a little crinkly, almost like paper. They’re super stretchy, which is great for active babies, but that same stretch makes it harder to lay flat during diaper changes. Honest is transparent about their ingredients and runs safety testing across their products. They’re free from chlorine, parabens, latex, and fragrance, though they do include lotion, which might be a no for some families. 3/5
Whole Foods 365
These feel a bit rough and they don’t have much stretch. They’re made without chlorine, fragrance, or lotions, but safety and ingredient info beyond that is hard to find. They’re made without chlorine, fragrance, or lotions, but safety details beyond that are minimal. 3/5
Comfort Winner: Coterie
Criteria #3: Eco-friendliness
Coterie
Coterie uses wood pulp from FSC-certified forests and their diapers are made in a facility powered by 100% renewable energy. They’re also investing in research to make diapering more sustainable for everyone, not just their own brand. 4/5
Honest
Honest uses wood pulp from sustainably managed forests and says their updated diaper design helps reduce waste and save thousands of trees a year. They’ve also made changes to lower their carbon footprint by sourcing more materials closer to home. 3/5
Whole Foods 365
There is currently no information available on environmental impact or sustainability efforts for Whole Foods 365 diapers. 0/5
Eco-friendliness Winner: Coterie
Criteria #4: Cost
Coterie
- 31 Size 2 diapers for $18.99 = $0.61 each
- Sizes 1 to 6 are sold and typically in-stock in nearly all Whole Foods locations nationwide.
Honest
- 72 Size 2 diapers for $32.99 = $0.46 each
- Sizes 2 to 5 are sold and typically in-stock in nearly all Whole Foods locations nationwide. Size 1 is harder to find in-stock.
Whole Foods 365
- 36 Size 2 diapers for $9.99 = $0.28 each
- Sizes 2 to 4 are sold and typically in-stock in nearly all Whole Foods locations nationwide. I have not found Size 1 in-stock at any stores in my area.
Cost Winner: Whole Foods 365
*but note very limited sizes are in-stock!
The winner of the Whole Foods Diaper Showdown: Coterie
After testing all three, Coterie is still the diaper brand I trust most. It’s what I keep stocked at home and the one I recommend to other moms whenever diaper talk comes up.
And if you’ve ever found yourself down to the last diaper, you know the panic is real. Save yourself the stress and set up a subscription now. Coterie shows up at your door when you need it, so it’s one less thing to juggle.
✅ Clean, safe ingredients
✅ Leak-proof absorbency
✅ Ultra-soft, cashmere-like feel
✅ Sustainably made
✅ Trusted, transparent testing
✅ Subscription convenience
Get 10% off your purchase of Coterie Diapers: EXTRA10
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